by Daryl Kate Dizon
Let’s start the new year with some tips on how to improve your social media copies.
When we write social media copies, sometimes the ideas just come crashing in that it keep our flow in writing, smooth and going. Then we fail to notice that there are several grammatical errors in our content.
Notice the mistake? I bet it will let you read again. I’ve used “their” instead of “there”. And that is one really common grammatical error that some social media managers overlook.
Isn’t it surprising and heart-wrenching to see how supposed writers fill their posts and shout-outs in Social Media with a lot of grammatical errors? Quite bothering, don’t you think? Thus, this calls out for a quick review on grammar. Editors check!
|This is a screenshot of one of The Memoriter's posts on Facebook. Study the social media copy closely, and see for yourself how important an error-free social media copies are.|
1. It and s variations
Let us not get confused by using apostrophe and s for possessions. Because It with apostrophe and s refers to a contraction of It and is.
Its in this matter, is what refers to a possessive pronoun.
It’s a good thing to know that everyone came to the event and support its campaign on raising cancer awareness.
2. To and Too
We do not say “We are going too see her” and “I love you to.”
There is an exchange of usage with the “To” and “Too.” “To” refers to a preposition while “Too” is another word for “also.”
We are going to see her.
I love you too.
3. Your and your + ’ and e
“Your” is used in indication a position while “You’re” is a contracted form for “You” and “Are.”
You’re a great example to your younger siblings.
4. Pluralizing words with apostrophes
Oftentimes, we see how people think that adding an apostrophe and s would pluralize words. So they say, they have kept a lot of radio’s at home.
We might want to remember that apostrophe and s can be used to signify possessions. So there is no way that “radio’s at home” will be right.
We have kept a lot of radios at home.
You should check Emma’s radio.
Usually, we tend to forget where and when to place punctuation.
Our manager who just came back from vacation is calling for a meeting.
Our manager, who just came back from vacation, is calling for a meeting.
6. Beginning and end
When you think that posting in Social Media wouldn’t mind whether you had your first letter capitalized or not, then think again. Your sentences must always begin with a capital letter and must end with either a period, exclamation point or a question mark.
“There” refers to a place, “their” signifies possessions and “they’re” is contracted from “They and are”.
They’re on their way to London to meet with potential clients in there.
8. Are you Good or well?
I’m doing good and I’m doing well are two different things. Good is an adjective, well is an adverb. When you wish to say how your work is done, you should use “well”. But when you wish to tell everyone that your work was good, then it is right to say I did a good work.
You did a good job.
I hope you are well.
9. Then vs. than. “Then” is used to convey a condition or a consequence and “than” is used to compare.
If leaving this company can benefit a lot, then I would rather resign than to see my workmates suffer.
There’s a difference between “lose” and “loose”. You do not say, “I am wearing lose shirt”. Lose means being unable to find something or misplacing a certain thing while loose means something that is not firmly tight.
I am wearing a loose shirt.
You lose the game.
Yes, social media can be a home for informalities. But still, for marketers, accuracy and at least a pinch of formality must be kept even with social media.
Keep your grammars right and give justice to good communication. As a start, contact a professional writer today.
Check some of our related articles too:
- [Tips] Your Social Media Copies Matter
- 5 Curation Mistakes To Avoid
- Concise Is More Than A Seven-Letter Word