[PDF] Start Your Blog The Right Way

business blogging, professional writing
By Valentina "Aling" Jakosalem/CIT-U Intern

In business blogging, you reap what you sow.

You sow time and effort consistently then, reap its benefits for your business.

Why?

If you consistently blog, it will help you get found online. According to Hubspot, B2B marketers that use blogs receive 67% more leads than those that do not. Your reach from this alone will bring you leads you would have without paying big amounts to advertisers and salespeople because your blog works for you all day and night. 


Blogs have been rated as the 5th most trusted source for accurate online information.
Also, a survey of marketers revealed that 81% of businesses say their business blog is useful to critical for their business. The statistics highlight the importance of blog.

business blogging, professional writing
This is the business blog of Third Team Media, a social media and digital agency in Cebu, Philippines.

What other benefits can you get from blogging?

Today must be your lucky day because we have answers to that question.

It drives traffic to your website.

If opportunity doesn't knock on your business, build a door through your blog site. Blogging is a great door for you to create relevant content for your business. Through your blog, people will have access on your business

It promotes your business.

With rich content in your blog, you are creating a beautiful face to your business. It even a great way to advertise your business to more than a hundred of people.

It creates opportunities for sharing.

Your customer can now freely share what they want to your blog. Also, they can share your content to their social sites. By that, many will see it and will be aware of your business.

Want to open up a blog, but doesn’t know where to begin? We got  some blogging tips for you:

1. Set a goal

In everything that you do, you must have a goal. This enable you to look forward. You will also be guided on what are the actions you need to do for your business to reach the goal you have set.

2. Showcase your product

Of course, the no.1 reason of creating a blog is for your business. Create a content that tells what your product or service is. Entice your readers to have what you offer. Remember, in blogging, content is the king.

3. Create a forum

A forum is a great place for you and your readers to interact with each other. This is also a chance for you to hear them out. Who knows, you might get some brilliant ideas from them. Blogging is not just about posting contents, it is also about connecting to your customers.

4. Initiate a contest

Depending on your product and service, initiate a contest for your customers. It would even be greater if you include anyone who wants to join. This is to boost your presence to various people. There are many kinds of contest you can actually use.


  • Writing contest – contestants are encouraged to write their experience in connection to your product or service.
  • Drawing contest – the contestants can draw anything inclined to what your business offers.
  • Painting contests
  • Selfie contest – you can encourage your customer to take a picture with your product in the picture.
  • Video making contest

All the participant’s output can be published on your blog site. Most importantly, give the participants a just price.

5. Post some videos or pictures

Post a videos that your business has created. It is good to be original. Make sure that the video you have posted entices your readers. The video could be an interview from a customer of yours. Or you can interview some of your staff, inviting people to embrace your product or service.

Conclusion

Business blogging, therefore, is a part of your business you should never overlooked nor belittled. If your business have not created a blog yet, create now. See for yourself how it worked on our business.

If you are still having a hard time putting up a blog for your business, hire a professional blogger now, send us an email at nrcudis@gmail.com.

For more information about how you could start your blog the right way, you can check out our PDF.

Check out our other related articles on business blogging: