5 Curation Mistakes To Avoid


by Valentina "Aling" Jakosalem/CIT-U Intern

Content curation is quite time consuming because it somehow takes one’s time to read thoroughly. Since some marketers do not allocate sufficient time and overlooked the crucial steps of the curation process, they tend to make mistakes. Mistakes that could somehow affect one’s business reputation.

Before we dig on the mistakes, it would be best to know what curation is.


Curation is the manner of searching through bulky amounts of content on the web and choosing the best posts in a meaningful and organized way. The process can include sorting, arranging, and placing found content into a particular topic.


Pinterest is one of the sites where you could find useful content 
for your own business blogs or social media accounts.

Now, what are the common mistakes people make when curating?


  • Applying the copy/paste line of attack

Before you think that it is fine to highlight, right click, copy information from other source, then paste it in your site, it is high time that you read again what curation is.

Curation is not simply getting the information you needed then putting it on your own article. You can rewrite and make it more relevant and informative as much as possible. Also, provide a link back to the original source. It is the best way to give credit. You do not want to be called an online pirate, do you?


  • Sharing the same source

It is good that you have a site you can rely on, but it is not good to stay there at all times. You have to stand up from that comfortable chair and search for more sites. There are numerous sites you can actually take information from.

Sharing the same link would make the people think you are closing your doors to other marketers, and they will most likely just go directly to the source instead of coming to you for new information.


While sharing links from different sources can build new relationships with other companies. Who knows,  other companies  may  share some of your content too to their audience.


  • Linking to poor quality content

Before sharing a food, you have to make sure you bought it from a reliable store. Sharing the food you’re unsure with others without checking if it’s clean or not may greatly affect your identity. It is the same thing as sharing a link on your site to your readers.

I know it can be tempting to just Google your topic and link to a bunch of different articles without taking the time to really examine the content . But this hasty action can greatly affect your company’s reputation.

When linking to a source, ask yourself these questions:


Is the content well-written, informative, and interesting?
Are there no grammatical error?
Is the information true and reliable?

You have to ensure if the link it worth sharing for.


  • Forgetting Key Words

You might think that you don’t need to do keyword research when curating content, but it is absolutely incorrect.

It is still essential to find relevant keywords and focus on those keywords when you post your content. I do not want you to stress out on searching  keywords. Write naturally, and at the same time, be sure you’re using the words people would likely use to find that content.


  • No Call To Action

In everything that we do, we always want a result. That is also what curating is, you’re expecting for a result.

Here are some calls to action that you might want to consider:


  • Asking readers to comment on your article
  • Asking readers to join your mailing list
  • Asking readers to share your content on social media
  • Asking readers to follow you on social media
  • Most importantly, asking readers to avail your service or product

A thing done without a result is disappointing. So make sure you get value on the content you post, even if it’s just asking people to comment on the article.


Curating is one big help for every marketer but committing mistake on curating is one big harm too. I hope you can now avoid the following mistakes mentioned above.

If you’re still having a hard time curating content, you can always ask for a hand. Send us an email nrcudis@gmail.com.


Images are from Pixabay and Pinterest.

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